Insight

At their Solihull plant, Jaguar Land Rover produces around 1,850 vehicles every day. Each car must be moved from production, parked within a vast compound, and later relocated to bays for carrier collection before being shipped worldwide. With three shifts and forty drivers per shift, this involved a huge volume of movement and multiple handover points. Previously, all of this activity was managed on paper — a system under immense pressure in such a fast-paced environment.

Idea

We replaced the paper-based process with a bespoke driver app that digitises every stage of vehicle movement. Using VIN scanning, drivers can log each car instantly, with the app recommending the most suitable bay based on factors such as destination port. The system also monitors driver activity, ensuring workloads are distributed fairly across the team. With full knowledge of every bay — including availability and occupancy — the app directs drivers to the optimal location and records it automatically.

Impact

The app has transformed how Jaguar Land Rover manages daily vehicle movements. By digitising workflows, the company now benefits from real-time visibility, improved efficiency, and a significant reduction in errors. What once relied on manual note-taking and communication now happens instantly, saving valuable minutes on every vehicle move. Scaled across 1,850 cars per day, this equates to hundreds of hours saved each week. Managers can now track operations at a glance, drivers spend less time on admin, and the overall accuracy of vehicle location records has dramatically improved. Handling daily car movements has become smoother, smarter, and far less stressful for everyone involved.