AR & VR App Development

Innovative AR and VR app development tailored to your business needs. Bringing immersive, interactive experiences to life across industries.

We design and develop scalable AR/VR applications that simulate real-world environments, enhance engagement, and deliver measurable ROI fast.

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Key Differentiators and Benefits

Bespoke AR & VR apps built for specific goals, from training simulations to customer experiences

End-to-end development covering design, interaction, hardware integration, and 3D rendering

Proven success with UK brands, reducing inefficiencies, transforming engagement, and unlocking new value

Based in the Midlands, delivering AR/VR innovation to clients across the UK and abroad

An AR/VR App That Fits Your Vision

Built for Your Industry

From healthcare to retail, engineering to education, we build AR and VR apps that solve real problems and create memorable experiences. Training simulations reduce onboarding time. Virtual showrooms drive customer engagement. Augmented field guides speed up maintenance tasks.

Whatever your sector, we design environments and interactions that align with how your team works and how your audience thinks. We recreate your world. Virtually. With precision and purpose.

Designed for Real Devices and Real Users

Our apps are engineered for the devices your users actually use. Whether that’s ARKit on iOS, ARCore on Android, Meta Quest, HTC Vive, or tablet-based solutions, we build cross-platform experiences that perform consistently.

With intuitive interfaces, smooth tracking, and responsive controls, users stay immersed. From hand gestures to gaze input, every action feels natural.

Request a Demo of Our Latest Projects
Tablet really awesome coffee and PHS ipad sales app

Measurable Results from Virtual Experiences

Real Impact in Real-Time

AR and VR aren’t gimmicks. When built right, they deliver measurable results. We’ve helped teams cut training time by 40%, increase customer retention through interactive demos, and reduce physical prototyping costs by thousands.

Simulation makes learning faster. Visual immersion makes products stick. We focus on outcomes, not just appearances.

Engineered for Performance

Low latency, precision tracking, and high-fidelity rendering are not optional. They’re essential. We build systems with performance at their core, ensuring realism, responsiveness, and resilience.

Our apps adapt to new hardware and scale across user loads. Whether for a single headset or global rollout, they’re built to perform.

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ciclozone fitness app mobile app development

How AR & VR App Development Works with Us

We start by exploring your idea. Through storyboards, concept art, 3D asset planning, and platform selection, we define your app’s purpose and visual style. We align this with business goals and technical constraints.

User flows, device compatibility, and environment design all come together in this early stage to shape a solid plan.

From motion tracking logic to spatial audio and interaction mechanics, we code with performance in mind. Each build phase includes rigorous testing for headset comfort, control feedback, and stability.

Our in-house testers check every detail across platforms to make sure it feels right and functions smoothly.

Deployment isn’t the end. We manage releases via app stores, enterprise deployment, or WebXR. Onboarding is supported with guides or tutorials, and we monitor performance closely.

Post-launch, we roll out updates, refine features, and adapt to new hardware. Your app stays current, fast, and engaging.

Why Choose Apps Plus

Focused on Business Outcomes

We build AR and VR apps for results. Whether it’s cutting costs or boosting engagement, we design each experience with ROI in mind. Our approach is consultative. We listen, map your goals, and deliver solutions. Not spectacle.

One call, one meeting, and a clear path forward. That’s how we work.

Trusted by UK Leaders

Our work with Jaguar Land Rover, Really Awesome Coffee, and other top brands speaks for itself. We’ve helped streamline training, enhance sales tools, and modernise customer interaction.

Clients return to us because we deliver. On time, on budget, and on brief.

Our USPs:

  • UK-based team
  • Over 12 years of experience
  • Bespoke app development, scalable to any business

Driving Value with AR & VR

Tailored to Startups and Enterprises

Startups choose us for fast-turnaround MVPs, compelling investor visuals, and lean feature sets. Enterprises come for integrated solutions. Multi-user simulations, hardware sync, and complex system integration.

From concept to commercial scale, we make AR and VR apps work for where you are now and where you’re going.

Long-Term Support and Enhancement

We don’t stop at launch. As hardware evolves, we keep your app aligned with the latest capabilities. We roll out feature updates, train your team, and keep things optimised.

Our scalable architecture means you grow without rebuilding. Our support ensures you’re never left behind.

Frequently Asked Questions

How much does it cost to develop an AR or VR app?

Prices vary based on features, platforms, and content. A simple AR MVP might start around £25,000. Full-scale VR apps can exceed £150,000 depending on complexity.

What industries benefit most from AR/VR?

Training, retail, education, healthcare, and manufacturing are top sectors for immersive apps. Any task that benefits from visualisation, simulation, or interaction can gain value.

Which platforms and devices do you support?

We build for ARKit, ARCore, Meta Quest, HTC Vive, and WebXR. Apps are optimised for iOS, Android, desktop, and headset use.

What are the biggest challenges in AR/VR development?

Latency, natural interaction design, hardware performance, and motion stability. We solve these through planning, testing, and best-in-class frameworks.

How do you test AR and VR apps?

We simulate real-use scenarios, test across devices, and collect user feedback. Our test cycles check motion tracking, performance load, and interaction logic.

Can AR and VR apps integrate with existing systems?

Yes. We support API integration, CRM sync, and data flow into existing dashboards or platforms.

What post-launch support do you provide?

We provide update cycles, compatibility patches, new feature dev, and helpdesk access as part of your support package.

How long does development take?

MVPs can be ready in 8 to 12 weeks. Full builds often take 3 to 6 months, depending on scope and platform coverage.

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