Here at Apps Plus, powered by three decades of hands-on experience at ImagePlus, we’ve not just watched the app development landscape evolve – we’ve been an integral part of that journey. We truly understand that for businesses and entrepreneurs alike, getting a clear picture of the financial investment involved is absolutely crucial.
Whether you’re a dynamic startup aiming to shake up the market, a well-established corporation looking to streamline your internal processes, or an individual brimming with a brilliant app idea, you can lean on our deep-rooted experience to cut through the jargon and demystify the costs associated with bringing your app to life.
What drives the price tag? Factors influencing app development cost
Over the years, we’ve seen firsthand how various elements can impact the final cost of an app. Here are some key factors we consistently encounter:
App Complexity: Think of it this way: a simpler app is like a well-designed tool with essential functions, requiring fewer resources and therefore less development time and cost. In our experience, clearly defining those core functionalities from the outset ensures you’re only investing in what truly matters.
Platform Choice: Deciding whether to build for iOS, Android, or both is a significant decision with financial implications due to the distinct development environments and testing procedures each requires. What we bring to the table is strategic guidance based on your specific target audience and budget, ensuring your investment delivers the maximum return. We’ve helped countless clients make this crucial decision wisely.
Your Development Team: The costs can fluctuate considerably depending on whether you opt for freelancers, an agency like ours, or an in-house team. Our approach offers you the peace of mind of consistent quality and dedicated support throughout the entire process, something that can be a real challenge with fragmented teams of freelancers. We pride ourselves on being a reliable partner.
Features & Integrations: The more advanced the features – think Artificial Intelligence, real-time tracking, or connections to other systems (APIs) – the more intricate and time-consuming the development becomes, naturally increasing costs. We work closely with you to prioritise features based on your core business objectives, making sure you’re investing in functionalities that will genuinely drive value. We’ve learned through experience which features provide the biggest impact.
Understanding the price spectrum: The impact of app type
Through our years in the industry, we’ve observed clear trends in development costs based on the type of app being built:
Basic Apps: These are your straightforward apps with a simple user interface and limited features, resulting in a more accessible cost. This is because they require less intricate design, coding, and rigorous testing, focusing on delivering core functionality effectively.
Mid-Level Apps: When you start incorporating more integrations and functionalities, like payment gateways or connections to other online services, the pricing naturally falls into a moderate range. These apps demand more sophisticated development efforts and thorough testing to ensure seamless operation.
Enterprise Apps: These are custom-engineered solutions, often with advanced security measures and highly specific features tailored to unique business needs, leading to the highest investment. We’ve guided numerous large organisations through the complexities of building these robust and critical applications.
Our experience tells us that the initial build is just one piece of the puzzle. It’s important to also factor in these ongoing costs:
Maintenance & Updates: Just like any software, regular updates, bug fixes, and enhancements are vital to keep your app running smoothly, securely, and in line with evolving user expectations and technological advancements. We consider this an essential part of a successful app lifecycle.
Marketing & User Acquisition: Having a fantastic app is only half the battle; you need people to discover and use it. This involves ongoing investment in activities like paid advertising, App Store Optimisation (ASO), and various promotional efforts. We can share insights on effective strategies we’ve seen work over the years.
Cloud Services & Hosting: The behind-the-scenes infrastructure – things like database storage and backend maintenance – incur ongoing expenses. These services are the backbone of your app’s performance and ability to grow, requiring continuous attention and management.
A Closer Look at Costs: Broken Down by App Complexity
Based on our extensive project history, here’s a general idea of the investment involved based on the complexity of the app:
Common features: User login, straightforward UI/UX, user profiles, basic backend integration. These are the building blocks, quicker and less complex to implement.
Medium Complexity Apps (More Features & Integrations)
Estimated Cost: £40,000 – £100,000
Includes: Payment gateways, API integrations, cloud databases, social media login. Integrating these elements requires more specialised knowledge and rigorous testing, reflecting the increased complexity.
Complex Apps (Advanced Functionality & High Customisation)
Estimated Cost: £100,000 – £500,000+
Features: AI-powered recommendations, real-time data syncing, on-demand services, robust security protocols. Implementing these cutting-edge features demands significant expertise and resources, leading to a higher investment.
Navigating Platforms and Technologies: Impact on Development Costs
Over the years, we’ve worked with a wide range of technologies and seen how platform choices influence costs:
Native vs. Cross-Platform Development
Development Type
Cost Estimate
Pros
Cons
iOS (Swift)
£30,000 – £200,000
Optimised specifically for Apple devices, offering superior performance and a seamless user experience.
Limits your reach to iOS users only. Developing solely for iOS means missing out on the Android market.
Android (Kotlin)
£30,000 – £200,000
Access to a vast global market. Android’s widespread adoption provides a significant potential user base.
The sheer variety of Android devices and operating system versions can introduce complexities in testing and development.
Cross-Platform (Flutter, React Native)
£20,000 – £150,000
Can lead to faster development times and a shared codebase, potentially reducing initial costs.
May not always achieve the same level of performance as native apps, and UI inconsistencies can sometimes arise.
Choosing the Right Tech Stack for Cost Efficiency
Our experience has shown us that smart technology choices can significantly impact your budget:
Flutter & React Native: These are powerful tools for reducing costs by allowing us to build for both iOS and Android from a single codebase. We’ve successfully leveraged these frameworks for many clients.
Swift & Kotlin: While ideal for creating high-performance native apps, they do require separate development efforts for each platform, which can increase the overall cost. However, for certain performance-critical applications, this investment is often worthwhile.
Backend Options: We’ve worked with various backend solutions, from the user-friendly and often lower-cost Firebase for simpler projects to the highly scalable but potentially more expensive AWS for complex applications. We can advise on the best fit for your needs and budget.
Building Your Team: Understanding Hiring vs. DIY Development Costs
We’ve seen clients succeed with various team structures, and the financial implications are clear:
Hiring a Development Team (Freelancers vs. Agencies)
Option
Cost Range
Pros
Cons
Freelancers
£20 – £150/hour
Can be more budget-friendly and offers flexibility in scaling your team as needed.
Skill levels can vary significantly, and managing a team of individual freelancers can present logistical challenges.
Development Agency
£50,000+ per project
Offers a professional, full-service approach with experienced teams and established processes.
Typically involves a higher overall cost due to agency overhead and the comprehensive services provided.
In-House Team
£80,000+ per developer/year
Provides full control over the development process and ensures long-term support and dedicated focus.
Represents a significant and ongoing financial commitment in terms of salaries, benefits, and infrastructure.
Considering No-Code or Low-Code Platforms
We’ve observed the rise of these platforms and recognise their potential for specific scenarios:
No-code platforms (Adalo, Bubble, Thunkable): These can be excellent for creating Minimum Viable Products (MVPs) and simpler apps quickly and without extensive coding knowledge.
However, they often come with limitations in terms of flexibility for highly advanced or custom features.
Building an App Yourself (Self-Development Costs)
While seemingly cost-effective initially, remember to factor in the investment of your time (which can be substantial – often 6+ months), along with the cost of software, tools (£500–£5,000), and learning resources (£50–£500).
The Less Obvious Costs: Hidden and Ongoing Expenses of Running an App
Our experience has taught us that the journey doesn’t end at launch. Be sure to budget for these crucial ongoing costs:
App Maintenance and Updates:
Annual costs: £5,000 – £50,000+
Includes addressing bugs, implementing crucial security patches, adding new features to keep your users engaged, and ensuring compatibility with the latest operating system updates. Neglecting this can have serious consequences for your app’s success.
Hosting, Servers, and Backend Services:
The cost of your backend infrastructure will depend on the complexity and scale of your app. We can help you understand the options:
AWS: £100 – £10,000+/month (Scalable and robust)
Firebase: Free – £500/month (Often a good starting point for many apps)
Includes: Optimising your app store listing (ASO) to improve visibility, running paid advertising campaigns to reach your target audience, and engaging in social media and public relations efforts to build brand awareness.
Smart Strategies for Reducing App Development Costs
Over the years, we’ve helped clients find cost-effective pathways to app development:
Prioritising Features for a Minimum Viable Product (MVP):
Our strong recommendation is to focus on the core, essential functionalities first. Launching an MVP allows you to gather valuable user feedback early on before investing in more complex features. This iterative approach can save significant costs in the long run.
Outsourcing and Offshoring Development:
We’ve seen how strategically partnering with development teams in different regions can offer significant cost advantages. Here’s a general overview of hourly rates:
US & Canada: £100 – £250
Western Europe: £50 – £150
Eastern Europe: £30 – £80
India & Southeast Asia: £20 – £50
Pros of outsourcing:
Can lead to lower overall development costs and potentially faster development timelines.
Leveraging Pre-Built Solutions and Open-Source Tools:
We actively explore opportunities to utilise existing resources to save time and money:
Pre-built templates: UI kits and app builders can accelerate the design process.
Open-source frameworks: Frameworks like React Native and Flutter provide robust foundations for development without licensing fees.
Third-party SDKs: Integrating Software Development Kits (SDKs) like Stripe for payments or Firebase for backend services can save significant development effort.
Bringing It All Together: Final Cost Estimates and Budgeting Tips
Based on our extensive experience, here are some general cost ranges to consider:
Estimated Cost by App Size
App Type
Estimated Cost
Small (Basic)
£10,000 – £40,000
Medium (Standard)
£40,000 – £100,000
Large (Enterprise)
£100,000 – £500,000+
Our Top Budgeting Tips for Startups and Businesses (Learned Over 30 Years!)
Start with an MVP (Minimum Viable Product): This is a strategy we’ve championed for years. By focusing on the absolute core functionalities first, you can validate your app idea with real users without a massive initial outlay. This significantly reduces financial risk and allows for informed decisions about future development based on genuine user feedback. Launching an MVP provides invaluable insights into user behavior and preferences, guiding subsequent development phases.
Outsource Strategically: Over three decades, we’ve built a strong understanding of when and how to leverage external expertise effectively. Outsourcing non-core tasks or specific development areas to experienced professionals can be far more cost-effective than building an entire in-house team. It also grants you access to specialised skills without the long-term financial commitments of full-time hires. Strategic outsourcing allows you to tap into expert knowledge and resources precisely when you need them, optimising your budget.
Use Free & Open-Source Technologies Where Possible: We’ve always been keen on exploring cost-efficient solutions. Leveraging free and open-source tools and frameworks can significantly reduce licensing fees and overall development costs. Many of these technologies are incredibly robust and have strong community support, offering a compelling alternative to expensive proprietary software. Utilising these resources can substantially lower both upfront and ongoing expenses.
Allocate at Least 20% of the Budget for Maintenance & Updates: This is a crucial point often overlooked. In our experience, consistent maintenance and updates are non-negotiable for long-term app success. Allocating a dedicated portion of your budget ensures you have the resources to address bugs promptly, implement vital security patches, and introduce new features that keep your app relevant and competitive in the ever-evolving app landscape. Regular updates and maintenance are absolutely critical for maintaining user engagement and ensuring the longevity of your app.
Tools We Recommend for Tracking Development Expenses (Based on What We Use!)
Project management: Trello, Jira. These are invaluable for keeping projects organised, managing tasks efficiently, and fostering seamless team collaboration, all of which helps ensure projects stay on track and within the allocated budget.
Expense tracking: QuickBooks, FreshBooks. These platforms simplify the often-complex task of financial management by providing robust features for meticulously tracking expenses, generating professional invoices, and effectively managing your budget, ensuring accurate financial oversight throughout the development process.
Budgeting: Google Sheets, Notion. We find these tools incredibly flexible and collaborative for creating and managing detailed budgets, diligently tracking expenses against those budgets, and thoroughly analysing financial data, empowering effective financial planning and continuous monitoring.
Over our many years of AppsPlus, we’ve proudly helped numerous clients just like you achieve their app development aspirations. We invite you to explore our case studies to see firsthand how we’ve successfully delivered tailored app solutions across a diverse range of industries. These real-world examples highlight our deep expertise in transforming complex ideas into user-friendly and highly effective apps that deliver tangible results. Our case studies showcase our proven ability to provide bespoke solutions that precisely meet specific business needs and consistently achieve measurable success.
Navigating the financial intricacies of app development doesn’t have to feel like uncharted territory. Let our decades of experience be your guide. We’re ready to provide you with a clear, personalised cost breakdown tailored to your unique project vision. Reach out today for a complimentary consultation, and let’s have a detailed discussion about how we can work together to bring your app idea to fruition within a budget that makes sense for you. We’re here to help you every step of the way.
