At their best, apps solve everyday problems quickly and easily. That’s the simple idea behind My Dilemma, an app we were commissioned to develop by a television production company. Put simply, it aims to help you make better choices.

Whatever your dilemma, this app can help: simply post your poser within the app, and other users will gather around the virtual water cooler to offer you advice. Don’t know which dress to wear to that big event? Not sure which holiday to go on? Can’t see your way through a particular social situation? My Dilemma can help – because decisions are better when seen from more than one point of view.

Good design makes everyday challenges seem simpler.